What Can Social Media and SEO Do for Your E-commerce Business ...

When you run an E-Commerce site, the Internet is your lifeline ? without it you have no profit. Without profit, well, I think we all know what happens next. Everyone wants to rank well on Google and other operator search engines. This is where SEO (Search Engine Optimisation) comes in as a crucial investment for any serious online business owner.

Investing in proper SEO services has a huge variety of benefits if executed properly which we are going to look at in this article. As well as Google, Yahoo and Bing, Social Media presence is something that should be top of the businesses ?To Do? list. Not to mention it goes hand in hand when trying to get the most out of SEO.

It isn?t just the big search engines that people are looking to connect with products and services anymore ? social media sites such as Facebook and Twitter are often used just as much by customers looking to connect with the best options that are on offer to them.

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Without a doubt, proper and professional handled SEO will lead to an increase in traffic. Through gaining links, from sites who want to tell the world about how good your services or products are, you can climb your way up the Google ranks and charge your way to Page 1. This can also be done through content marketing ? keep reading!

Although SEO isn?t immediate and takes time to cultivate, as soon as you begin to optimise your website for search engines you can be sure to see a steady gain in unique visitors.? Various tools such as Google analytics can help you see exactly who is visiting your site and where they have come from.

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So, why bother with SEO? For those who aren?t already familiar with why online businesses should be jumping on it, the simple reason is because it makes you stand out. If you?re a small business with a handful of competitors, what is Google going to look at to determine where they should send people?

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Google favours great content and sees it as an important factor for ranking websites. When you write a great blog post or an article that people will want to read, Google will begin to see you as an authority on whatever topics your site is writing about. If you run a stationery site, then try writing exciting posts such as ?8 Crazy Ways To Use Paper Clips?.

Good content earns links and people want to share it on their Social Media channels. Getting a lot of views and shares can only mean one thing ? people visiting your site. With clever and non-salesy links to various items you offer, you can be sure that any purchases will be a bonus to the SEO value of a brilliant piece of content.

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Paying for visitors is essentially what you are doing when you give out money to place adverts online. The difference between this and gaining visitors through SEO is the relevance of the people that are ending up where you want them. Conversion rates of visitors generating into sales are much, much higher with proper SEO.

Remember, paid ads can lead to anyone visiting ? people who visit as a direct result of your SEO efforts want what you?re offering. They?ve come to you based on the keywords that they have searched for and due to optimisation they are sent to your site.

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So, when it comes to Social Media, what are the main benefits of getting onboard properly? The main one is the connection that you have directly to your customers and the outside world. By using Facebook and Twitter properly and linking to your site, customers can all come into one place and engage with your business.

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By offering a reward for people being part of your social media world, you will notice that people are much more eager to regularly engage with your business. This could be a simple 10% discount code once in a while, to show people that you appreciate their custom and loyalty to your site.

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Make sure that your business has a ?personality?. By responding and replying to customers, as well as opening conversations directly, you have the opportunity to build up trust.? People are much more likely to become new customers of somewhere that doesn?t look likely to lead to problems.

Spamming people on social media sites can lead to all sorts of problems, including any trust factor being damaged. This can include sending too many link filled tweets as well as directly messaging people with sales orientated information.

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Social Media opens the door for viral opportunity. Viral content can be anything from videos to images that lots of people share around the Internet (perfect for SEO purposes). Otherwise, having regular competitions such as ?Share and Like? to win cannot only get you more people on board but also generate a buzz.

If people hear someone they know, who also like the business you have, tell a friend ?that company is always doing giveaways, you should check them out?, you?ve mastered the art of the social media hype. Use it wisely and it can soon become your business? and bank balance?s best friend.

About the Author: Katie Belliveau loves blogging and helping businesses harness the power of their online potential. She recommends all ecommerce businesses are prepared with everything from cardboard boxes for sales to a great SEO and social media plan.

Source: http://www.thegrizasonline.com/what-can-social-media-and-seo-do-for-your-e-commerce-business

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